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Before creating his own brand, Benny Gold was a graphic designer working an in-house job at a large faceless corporation. After working his way up from smaller design firms to work with bigger, more successful agencies, Benny found himself in a rut. He felt he had lost his creative freedom along the way and got no satisfaction working for the machine-like corporation he had become a part of. He decided that having spent most of his 20s working for somebody else, he wanted to change direction to avoid doing the same with the next twenty years of his life.
Benny Gold, Solid Gold through and through.
Today a huge streetwear brand, it is hard to believe that the Benny Gold success story started with a simple sticker. Benny says he got the idea for the sticker from the old mantra “Stay Gold”. He was inspired by this as it was a reminder to him that the real gold inside of each one of us is the experiences and ideas that we hold dear. He believes it is this gold which keeps us young and shapes our lives and sense of self. He posted the stickers around San Francisco on a day off and before long he had established the Benny Gold brand, which has continued to be inspired by the “Stay Gold” mantra. The iconic image for the brand is the Gilder plane which gained huge popularity after Benny’s roommate wore it in the cult film ‘Quality of Life’ back in 2003. Now there are over 200 of the best street wear retailers all over the world who are proud to carry the Benny Gold brand, pure streetwear through and through.