Adidas Originals footwear has continued to be one of the worlds leading choice in trainers for over half a century. The Trefoil logo has become instantly recognisable across the world thanks to celebrities and performers. Run- D.M.C was an American hip hop act who made a fashion statement by wearing Adidas sneakers without laces. They were big fan of Adidas and released a song “My Adidas” as a tribute to their favourite brand in 1986. The popularity of the brand was not limited only to rock music, Jamiroquai also started to popularize the brand with their lead singer Jay Kay wearing adidas Gazelles in almost every music video. Due to the popularity of the brand, Adidas decided to launch the products under a new brand name “ Adidas Originals” in 2001.
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