Reebok Footwear was created in 1958 to advance a legacy that began 68 years prior in the United Kingdom. Once Reebok made its way to America, its J.W. Foster and Sons name was gone and it expanded beyond running trainers to gain traction in football, basketball, and other sports. With top endorsers throughout the 90s, including NBA stars Shawn Kemp, Allen Iverson, and Shaquille O'Neal -- and a convincing marketing strategy for Pump technology -- Reebok became the prime alternative for people who wanted more than a swoosh on their footwear. Innovative designs and superior quality define the brand used exclusively by many U.S. sports teams including the majority of NFL teams boasting Reebok as their official sports gear. Reebok's quality sports gear and shoes are used by a variety of athletes insisting on quality and innovation.
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