Founded by accomplished skateboarder Keith Hufnagel in 2002, HUF was born out of a passion for street culture and individual expression. Here at Fat Buddha Store you can find an extensive range of the latest HUF clothing and accessories, including everything from t-shirts and hoodies to hats, caps and the ever popular
Growing up as an avid skateboarder in New York City during the 1980s, Keith Hufnagel felt considerably ostracized by his peers. His way of life was widely perceived to be disruptive and rebellious. This common misunderstanding proved to be a catalyst in Hufnagel’s life, ultimately leading him to create HUF.
Before starting up an independent store in the Tenderloin district of San Francisco in 1998, Keith Hufnagel flourished while skateboarding on the streets of New York before moving to San Francisco to follow his dreams. HUF is now proudly one of the most popular streetwear brands around.
There's no doubt that Hufnagel's ethos is still in place as the brand continues to symbolise individuality for skaters, artists and like-minded creatives. For 20 years, HUF has been devoted to the culture they have shaped, renowned for clean designs, provoking imagery and quality materials.
You can find the latest HUF collections here at Fat Buddha Store. Ideal for those laid-back days and throw-on-and-go scenarios, bold HUF graphic print tees and statement branded hoodies are the perfect choice for a more relaxed but fashionable style. Merging the cool NYC skate scene with the creative San Francisco vibe, HUF's Plantlife socks and Triple Triangle logo are instantly recognisable in the streetwear scene.
Over the years, HUF has collaborated with various artists and brands to extend its product range, creating exciting collections with names including Steven Harrington, Felix the Cat, South Park, Cleon Peterson and Eric Haze.
HUF offers high-quality streetwear for those with a love for comfy urban clothing, and never fails to deliver interesting and forward thinking designs season after season. If you like the HUF style, check out other brands like Obey, The Hundreds and The Dudes for more great printed tees, quality sweats and stylish accessories.
Shop the HUF casual clothing range at Fat Buddha Store and Get 10% off your first order with us when you use 'FIRST10' at the checkout, along with easy 60 day returns and free delivery (minimum order value applies).