Letraset was founded in London in 1959 and quickly became a household name, renowned for their Dry Transfer Lettering that allows artists to produce headlines and other text quickly and easily – a veritable revolution in the days before Photoshop. They've continued to expand over the last 50 years or so, developing products such as the AquaMarker – watercolour paint which you apply with a convenient pen – and the incredibly versatile and technically advanced Tria. It's easy to see why their professional-quality pens are an essential for so many artists, students, illustrators and designers. This simple to use and efficient system is still used today and still remains the best way to apply professional lettering by hand. Another product of Letraset is the evolution and development of the Tria Markers. When computerisation made its huge impact on the art and design world in the mid 1980s, Letraset continued to adapt, investing in new technology and converting the extensive typeface art design pens and accessories range into digital format.