Superga was born in 1911 in Torino, Italy, when Walter Martiny started production of rubber-soled footwear marked with the Superga logo. In 1925 Superga invented the 2750 model that then went on to be one of the most popular casual plimsoles today thanks to their quality build and vulcanized rubber soles. From 1934, the firm diversified its production to new collections dedicated to other sports and daily life. After WWII, Superga restarted production specializing solely in the production of high quality footwear and in 1951 the firm merged with Pirelli, which brought it new funds and made it possible to sharply increase the production of tennis shoes.
For stylish yet simple summer shoes that have been spotted on the feet of celebrities including Liv Tyler, Sienna Miller and Guy Ritchie, check out our range of Superga shoes including the infamous 2750.
Don’t forget we also offer free next day delivery on orders over £50.