Uppercut Deluxe is an Australian company established in 2011 and is a modern, yet traditional approach to mens grooming. An Australian born brand proudly made with only the finest ingredients, Uppercut Deluxe delivers a core range of high quality grooming products for men without all the fancy embellishments of salon brands. The brand was built by the creative brains, passion and hard work of Luke Newman and Steve Purcell, childhood friends with a love for barbering, surf and skate. Purcell has now been barbering for 13 years. He initially got into it because he hated school and his dad told him he had to get a trade before he could leave. Steve's brother was getting a trim and the barber happened to be advertising for an apprentice. Purcell jumped at the chance to ditch the schoolbooks and give barbering a go. The trade immediately resonated with Purcell as a result of his tight relationship with his grandfather who took him to the barber from an early.