Launching in Sweden in 1960, Fjällräven has long been a trusted source of high-quality, high-performance gear. Meaning ‘Arctic Fox’, Fjällräven was born from a passion for the outdoors and their products have been tried and tested in the most extreme climates around the world.
Fjällräven is a leading Scandinavian designer of durable, sustainable and stylish outdoor clothing. Initially gaining popularity in northern Europe thanks to the quality of their outdoor gear which has been used everywhere from Alpine ascents to Arctic expeditions, Fjällräven have continuously pushed the boundaries of performance clothing and equipment. More recently they have made a name for themselves on the international stage thanks to products that are designed to withstand extreme conditions, to weather the harshest environments on earth, and to look cool while doing it.
One highlight is the Fjällräven Kanken bag - consistently one of the company's best-selling products across all ranges. The Kanken is an authentically original design that’s instantly recognisable and is popular with everyone from students to celebrities. Originally designed as a lightweight and spacious bag for Swedish schoolchildren, today the Kanken is chosen by millions of people around the world who appreciate its unique combination of Scandinavian style and durable functionality. The backpack remains popular for its practicality and ergonomics, as well as its availability in a wide range of shades and colours.
Fjällräven has also become well known in recent years for the phenomenal progress it has made in bringing eco-friendly, sustainable products to the mainstream. Fjällräven has made sustainable, hard-wearing clothing part of their brand's maxim, encouraging consumers to turn away from the trend for disposable fashion. The brand has made great leaps to ensure that its clothing is designed with sustainability in mind, and produced with sustainable materials and production methods wherever possible, as well as supporting a range of environmental causes and foundations.
Fjällräven offers a fantastic solution for consumers looking for high-quality clothes which are both fashionable and environmentally ethical. Their clothing is all designed with durability and weather protection in mind; whether you're shopping for casual summer clothing or for a trekking holiday in Iceland, buying Fjällräven means not having to make a trade-off between style, performance and sustainability.