Few clothing companies have such a rich and unusual history as Obey. Over the last 20 years, the brand has become one of the world’s most iconic, without ever giving up its counter-cultural roots. From the original logo designed by street artist Shepherd Fairey to the latest collections, Obey clothing pieces use intelligent, artistic and forward thinking designs to make a statement that transcends fashion.
Created in 1989 by artist Shepard Fairey during his time as a student at the Rhode Island School of Design, the Obey logo soon grew into a worldwide street art movement, spawning graffiti, posters, fine art and, eventually, a clothing range. Perhaps best known for his 2008 “Hope” poster of Barack Obama, Fairey has been a vital and controversial figure in the art world for over 30 years. His work combines biting political satire with scathing attacks on consumerism and conformity. The Obey name itself is an example of the irony that has come to characterise his work. The message is very much the opposite; don’t obey, think for yourself.
In 2001, Fairey founded Obey clothing as another outlet for his artistic ideas. Ever the populist, Fairey saw a clothing brand as the perfect way to convey his views to the masses. By printing his work on shirts and hats, he could bypass the art world completely and turn the public into walking ambassadors for his message.
Obey clothing takes its inspiration from the practical designs of basic workwear and military clothing and fuses them with art and attitude to deliver knockout pieces season after season. Fairey works closely with renowned designers Mike Ternosky and Erin Wignall to create quality garments that look and feel fantastic while remaining true to the ideals that inspired them.
We've got great prices on our entire range of Obey clothing, all of which is made to last from the finest ethically sourced materials. Whether you're looking for Obey t-shirts, sweaters, hoodies or Obey hats, you'll find quality items with unique designs, direct from the mind of Shepard Fairey. Whatever the season, we've got you covered with Obey clothing for all weathers. Spread the message loud and proud with eye-catching prints, or take a more subtle approach with a discreet Obey logo on a hat or a pair of socks. Either way, you can be sure you're getting a quality product.
At Fat Buddha, we only stock the finest brands, and Obey has definitely earned its place. With fast, free delivery on all UK orders over £50, there's never been a better time to add a dash of Obey's unique style to your wardrobe.