Patagonia, originally a clothing division under the Chouinard Equipment name, was created in the mid-‘70’s and stayed true to the brand’s mantra of environmental awareness. Through organisations such as the Conservation Alliance and 1% For The Planet, Patagonia has since led an environmental charge in the world of outdoor clothing. Patagonia apparel feature goods designed and manufactured using recycled materials, organic cotton and low impact construction methods. The company create outstanding outdoor clothing and accessories and are a beacon for any brand to be inspired by and learn from. They lead the way in their pursuit of continual technical and functional improvement of all the outdoor clothing and gear they create. Whilst designing clothing Patagonia are constantly innovating to ensure that what they design, how they make it and from what materials they make products, have the least impact upon the planet we all inhabit.